Website Development Project
RAPIDLY DEVELOPING A WEBSITE ON A SMALL BUDGET
WCM Solutions is a professional management consultancy with over 20 years experience in supporting a diverse range of clients with process and infrastructure management to achieve International Standards to ISO 9001, 14001, 27001 and ISO 45001.
WCM Managing Director, Mark Boughton, has a business to run and so did not have the time to fill a new website with content. So we took care of everything – we built the site, sourced the right type of images and wrote technically correct content that fits within the company’s brand personality.
WCM’s old website featured a dated design that was not mobile friendly and many of the functions, pages and links were broken. The old site also had a number of pages, most of the content on these was redundant and the site offered no overall user journey to accurately describe the business or convert visitors into enquiries.
We determined that the best digital solution for WCM was a great looking, but simple one-page website. The site focused on allowing visitors to rapidly discover who WCM are and what they do, with a clear call to action that generates enquiries. Since the site was launched, both visitor traffic and new business enquiries via the website have increased.
“CAPEX Marketing made updating our website and brand simple and low cost. I couldn’t be happier with the results. I’m now confident when sending people to our website – it looks fantastic and is generating results.”
– Mark Boughton, Director, WCM Solutions