tablet responsive website example by CAPEX Marketing
"The quality of the work from CAPEX Marketing is outstanding. For us, they are a long term partner.”
Mark Boughton, Managing Director, icet solutions Ltd
Website Development | Web App Development | Video Production | Copywriting | Marketing Strategy | Graphic Design

Through advanced cloud software and an industry leading team of consultants, icet solutions help businesses of all shapes and sizes to identify and meet their business compliance obligations. This include anything from meeting health and safety and environmental laws up to obtaining and keeping ISO accreditation.

At the 2017 Gloucestershire Business Show, icet solutions had the stand next to ours, needless to say we hit it off immediately and have since been part of a journey that has seen them achieve dramatic and consistent success ever since.

To build the digital and offline presence of icet solutions,our support to-date has included marketing strategy, brand development, website development, app development, video production, photography, blogging, social media campaigns and support with GDPR compliance.

Developing the New Website

The brief was to keep things visually simple and head in the design direction of a software solution. The original icet website was not mobile friendly and lacked descriptive information about the services and value they have to offer. We designed the new site to be fast and mobile friendly. The services offered by icet solutions are diverse, so we created written,video and app based content that broke everything down into simple propositions and key messages.

Video Production

Despite the possibility of large fines and prison sentences, regulatory compliance is often ignored by businesses as a complex and uninteresting subject. The easy nature of watching a video combined with the ability to use quick and rich content make it the perfect medium to overcome this. To this end, we produced a series of short testimonial videos starring high-profile clients.